10 SEPTEMBER 2026 · COMMUNITY · CITY
PANEL: Building Global Brands.
About this event.
Building Global Brands 10 September | 14:00–14:30 Main Stage, Tech Open, Stockholm What does it take to build a Nordic product into a brand recognised around the world? Join some of the region’s most experienced founders and brand builders for a conversation about creating globally competitive consumer companies from the Nordics. From defining a category and building cultural relevance to entering international markets and staying distinctive at scale, this panel explores the decisions that turn strong products into brands people remember, trust, and choose. With experience from building one of the Nordics’ most recognisable global consumer brands, Björn Öste will share practical lessons from the journey behind Oatly, including the strategic choices, challenges, and moments that helped transform an unconventional idea into an international category leader. What we’ll discuss Together, we’ll explore: How to build a brand that stands out in crowded global markets Turning a strong product into a category-defining company Creating a clear and distinctive brand identity Building cultural relevance without losing commercial focus Expanding internationally while protecting what makes the brand unique The biggest lessons from scaling a Nordic consumer company globally Expect an honest conversation filled with practical insights, real company-building experiences, and lessons for anyone aiming to build a brand that travels beyond its home market. Who should attend? This panel is ideal for: Founders Aspiring entrepreneurs Consumer startup teams Brand and marketing leaders Product leaders Investors Anyone interested in building internationally recognised companies What you’ll gain You’ll leave with: Practical lessons from building a globally recognised Nordic brand A better understanding of how products become categories Insights into international expansion, positioning, and brand building Actionable advice for creating a company people remember Moderator Sara Boras Speakers Björn Öste (Co-founder, Oatly) Additional speakers will be announced. This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.